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The mark

A point, held open.

A dual-gap orbit around a single dot — human curiosity and AI discovery, circling a core of understanding, left open on purpose.

What's in it

Five parts, one idea.

Every piece of the mark carries meaning — nothing is decoration.

Center dot

Knowledge, truth, and understanding — the core everything orbits.

Left arc

Human curiosity and experience — the reaching, feeling side.

Right arc

AI intelligence and discovery — the calculating, searching side.

Dual gaps

Openness, continuous learning, and room for new possibilities.

Hidden “H”

The negative space quietly forms an H — a mark that belongs only to Hlur.

Human understanding, enhanced by AI.

A simple, modern mark for a lab that turns information into insight — through openness, learning, and thoughtful technology.

Palette

Five colours.

Indigo and blue for the human arc, cyan and green for the AI arc, ink to ground it.

Indigo
#5B3DF5
Blue
#2563EB
Cyan
#06B6D4
Green
#10B981
Ink
#0F172A
Variations

It holds up anywhere.

Full colour, on dark, or a single ink — the mark stays itself.

Full colour
On dark
One colour